Myra is a Senior Art Director & Designer in Upstate New York

Upwork

Upwork
Hero

Hero
Impossible

Impossible

hello

I have experience in-house and at start ups in food and technology. For the past few years I’ve been working with Anna Schaefer as my writing partner.

email me

    • Led creative direction for Talent on Tap, recognized as a One Show Shortlist.

    • Collaborated on concept and art direction for a multi-set photoshoot.

    • Art directed an animated YouTube series recognized for its innovative storytelling as a One Show Finalist.

    • Directed product explainers, case studies, and internal video comms, building Upwork’s brand narrative aligned with broader business objectives.

    • Collaborated with a small team to deliver a comprehensive brand launch for Hero Foods, contributing illustrations, animations, and art direction support for the launch video.

    • Supported the brand's DTC launch by conceptualizing a Studio 54 inspired event.

    • Developed patterns and shapes that became part of the brand book

    • Designed 2018 and 2019 Impact Report for both print and digital and accompanying social content

    • Led design for the Grandma’s House retail launch in LA and NYC, concepted and executed on-the-ground social coverage.

    • Designed creative for the CES 2020 Impossible Pork launch in Las Vegas.

    • Led concepting and art direction for the first socially distant product launch activation, the Great Patty Pickup Party, featuring the raw potato DIY French Fry, driving strong PR and community engagement.

    • Led the design and art direction for international activations across HK, Singapore, as well as a highly acclaimed White Castle collab with members of Wu-Tang Clan.

    • Increased Instagram community from 50k to 100k in just 6 months through strategic UGC engagement and creative storytelling.

    • Designed consumer-facing and B2B creative for Impossible Foods’ restaurant and retail expansion.

    • Webster University

    • Summa Cum Laude